SMILE IS A DESIGN STUDIO WHERE STORIES BECOME MEANINGFUL EXPERIENCES.
WE BRING BOLD IDEAS TO LIFE AND MAKE THEM UNFORGETTABLE: ON CAMERA, IN THE WILD, AND BEYOND.
Because your AUDIENCE is always first
LAY THE
SOLUTION
Merging spatial design with cinematic precision.
We craft environments that move seamlessly from functional layouts that support crew, talent, and audience flow to immersive aesthetics that elevate every frame, moment, and brand experience.
DRAFT
YOUR DREAM
Frame by frame, space by space.
Our team explores every design angle to shape environments where brand, story, and experience collide—leaving a lasting impression on every guest who walks through.
BRING IT
TO LIFE
Full-service partner - from first sketch to final install.
Beyond concept and design, we build every detail of the physical experience - from structural elements to the finishing touches. With deep industry know-how, we streamline the process to deliver smart, seamless environments that bring both brand and story to life
WHAT WE LOVE TO DO
ENGAGEMENT
The power of brand activation lies in its ability to spark connection.
We create moments that bring people together, invite discovery, and transform everyday spaces into stages for shared experience and storytelling.
TELEVISION
At SMILE, our purpose is to captivate—whether it’s guests in a space or an audience through the lens.
We build immersive worlds that invite discovery and deliver impact. From concept to design to final execution, we’re a one-stop shop for production design and scenic builds that bring every story to life.
RETAIL
We design environments that pull guests into the heart of your brand story.
Every detail—from layout to finish—prioritizes comfort, function, and emotional impact, turning spaces into stages for connection between brand and audience.
HOSPITALITY
Comfort, entertainment, and elevated access are at the core of our approach.
We reveal new sides of your brand through curated journeys—inviting guests into immersive experiences that only your brand can offer.
SPORTS
We bring top-tier hospitality to the stadium—seamlessly.
Blending the energy of the big game with refined design and premium access, we create unmatched experiences that feel both elevated and effortless.
VIRTUAL
We design experiences that engage every sense and explore new frontiers.
By bridging the digital and physical worlds, we craft virtual environments that are not only immersive—but intuitive, impactful, and built to perform.
WHAT WE LOVE TO DO
blue-sky concepting
PRODUCTION DESIGN
SPORTS AND IN-STADIUM ENTERTAINMENT
Hospitality design, build, & activation
Brand management & engagement
Permanent experiential
Themed entertainment & exhibits
Show production
